Meta launches AI-driven growth program for Israeli startups - calcalistech.com

Meta launches AI-driven growth program for Israeli startups

Fifteen companies spanning fintech, health, proptech and consumer products have been selected for the program.

Meta is launching a new program aimed at helping Israeli startups expand internationally, as the technology giant seeks to deepen its engagement with the country's early-stage consumer technology ecosystem.

The Meta Startup Growth Program will support 15 Israeli startups selected by a committee of Meta executives from the company's technology and business operations in Tel Aviv, together with leading venture capital investors.

The initiative targets digital-native, business-to-consumer companies that have already demonstrated early market traction and are looking to scale globally. Meta said the program is designed to help founders use its AI-powered business tools to reach customers more effectively and accelerate growth in international markets.

The inaugural cohort reflects a broad cross-section of Israel's startup ecosystem, spanning artificial intelligence, fintech, health, education, consumer products and e-commerce.

Among the companies selected are Danexa, an AI-powered consumer finance platform; Lexi, which develops an AI English tutor for children; WellyBox, an AI platform that automates receipt and invoice management for freelancers and small businesses; and Owlue, which uses AI to automate property tax appeals.

Other startups include Betteroo, an AI wellness coaching platform for mothers; Kimba, which combines artificial intelligence with scent technology to improve sleep quality; Tedooo, a social commerce platform for creators and small businesses; and Dappas, which enables small businesses to design custom-branded packaging using AI.

The group also includes companies developing products outside traditional software, including Dafni, a beauty technology company; Pelegon, which focuses on mobility and home-care solutions for older adults; PrimeTime Apps, which develops digital wellbeing products for older users; Fans Legacy, which creates licensed interactive products for children of sports fans; Liss, a lifestyle brand for surfers and beach enthusiasts; Noom, an intimate wellness company; and Armato, a fashion brand focused on concealed-carry apparel.

Meta said the program comes at a time when artificial intelligence is creating new opportunities for businesses to expand globally, adding that participating startups will receive expert guidance, hands-on support and access to the company's AI-powered business tools used by millions of businesses worldwide.