{"id":35268,"topic":"ai","source":"calcalistech.com","title":"Meta launches AI-driven growth program for Israeli startups - calcalistech.com","url":"https://www.calcalistech.com/ctechnews/article/h111r47znzx","url_hash":"8251262804df06149f2994afe41bc666907129ae","author":"","summary":"Meta launches AI-driven growth program for Israeli startups calcalistech.com","content":"Meta launches AI-driven growth program for Israeli startups\nFifteen companies spanning fintech, health, proptech and consumer products have been selected for the program.\nMeta is launching a new program aimed at helping Israeli startups expand internationally, as the technology giant seeks to deepen its engagement with the country's early-stage consumer technology ecosystem.\nThe Meta Startup Growth Program will support 15 Israeli startups selected by a committee of Meta executives from the company's technology and business operations in Tel Aviv, together with leading venture capital investors.\nThe initiative targets digital-native, business-to-consumer companies that have already demonstrated early market traction and are looking to scale globally. Meta said the program is designed to help founders use its AI-powered business tools to reach customers more effectively and accelerate growth in international markets.\nThe inaugural cohort reflects a broad cross-section of Israel's startup ecosystem, spanning artificial intelligence, fintech, health, education, consumer products and e-commerce.\nAmong the companies selected are Danexa, an AI-powered consumer finance platform; Lexi, which develops an AI English tutor for children; WellyBox, an AI platform that automates receipt and invoice management for freelancers and small businesses; and Owlue, which uses AI to automate property tax appeals.\nOther startups include Betteroo, an AI wellness coaching platform for mothers; Kimba, which combines artificial intelligence with scent technology to improve sleep quality; Tedooo, a social commerce platform for creators and small businesses; and Dappas, which enables small businesses to design custom-branded packaging using AI.\nThe group also includes companies developing products outside traditional software, including Dafni, a beauty technology company; Pelegon, which focuses on mobility and home-care solutions for older adults; PrimeTime Apps, which develops digital wellbeing products for older users; Fans Legacy, which creates licensed interactive products for children of sports fans; Liss, a lifestyle brand for surfers and beach enthusiasts; Noom, an intimate wellness company; and Armato, a fashion brand focused on concealed-carry apparel.\nMeta said the program comes at a time when artificial intelligence is creating new opportunities for businesses to expand globally, adding that participating startups will receive expert guidance, hands-on support and access to the company's AI-powered business tools used by millions of businesses worldwide.","image_url":"https://pic1.calcalist.co.il/picserver3/crop_images/2026/07/13/ByOm47f4Mx/ByOm47f4Mx_0_0_2048_1153_0_large.jpg","lang":"en","published_at":"2026-07-13T08:42:00+00:00","fetched_at":"2026-07-13T09:15:05+00:00","status":"read","starred":0,"extract_state":"ok","summary_auto":"Meta launches AI-driven growth program for Israeli startups\nFifteen companies spanning fintech, health, proptech and consumer products have been selected for the program. 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Meta said the program is designed to help founders use its AI-powered business tools to reach customers more effectively and accelerate growth in international markets.\nThe inaugural cohort reflects a broad cross-section of Israel's startup ecosystem, spanning artificial intelligence, fintech, health, education, consumer products and e-commerce.\nAmong the companies selected are Danexa, an AI-powered consumer finance platform; Lexi, which develops an AI English tutor for children; WellyBox, an AI platform that automates receipt and invoice management for freelancers and small businesses; and Owlue, which uses AI to automate property tax appeals.\nOther startups include Betteroo, an AI wellness coaching platform for mothers; Kimba, which combines artificial intelligence with scent technology to improve sleep quality; Tedooo, a social commerce platform for creators and small businesses; and Dappas, which enables small businesses to design custom-branded packaging using AI.\nThe group also includes companies developing products outside traditional software, including Dafni, a beauty technology company; Pelegon, which focuses on mobility and home-care solutions for older adults; PrimeTime Apps, which develops digital wellbeing products for older users; Fans Legacy, which creates licensed interactive products for children of sports fans; Liss, a lifestyle brand for surfers and beach enthusiasts; Noom, an intimate wellness company; and Armato, a fashion brand focused on concealed-carry apparel.\nMeta said the program comes at a time when artificial intelligence is creating new opportunities for businesses to expand globally, adding that participating startups will receive expert guidance, hands-on support and access to the company's AI-powered business tools used by millions of businesses worldwide.","excerpt":"Meta launches AI-driven growth program for Israeli startups\nFifteen companies spanning fintech, health, proptech and consumer products have been selected for the program. 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