# How Leaders Talk About AI Predicts Adoption - Harvard Business Review

*Источник: Harvard Business Review*
*Дата: 2026-09-30*
*Язык: en*

**Кратко:** New research from BCG finds that how a company talks about AI is a material predictor of adoption results. The companies where leaders’ stories provide clarity, hope, and growth are seeingStories are one way that leaders cement their legacy, inspire action, and define an era.

Summary.
New research from BCG finds that how a company talks about AI is a material predictor of adoption results. The companies where leaders’ stories provide clarity, hope, and growth are seeingStories are one way that leaders cement their legacy, inspire action, and define an era. The stories they tell about where a company is going can foreshadow opportunity or foment fear—sometimes unwittingly. Today, leaders are telling employees the story of what AI will mean for them. “No one knows,” some say, leaning into the 2010s-era virtue of transparency. “AI is coming for your job, but it’s coming for mine, too,” say others, in apprehensive solidarity. Still others position AI as a personal superpower, or the dawn of a heroic unknown. Each of these narratives is a choice. Each choice has consequences.

[Оригинал](https://hbr.org/2026/09/how-leaders-talk-about-ai-predicts-adoption)