{"id":93478,"topic":"ai","source":"DW.com","title":"Why Trump wants to call artificial intelligence 'Super Intelligence' - DW.com","url":"https://www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","url_hash":"b220f87291663ff8f3922eda15b66a281c1636a2","author":"","summary":"<a href=\"https://news.google.com/rss/articles/CBMipAFBVV95cUxNam1CWWFBS05JcWhER2RGQklEVkN6MXZNLUV1aFp5WG1GRWt5MmNIQVhGZkVNMlVxYVllMUlDRXZmM2FDZG1fNU5jLVozdnd3OGdNQTl6eXhTVFFGNmxVQVE1dGxiMDRMN0Vjd2dvWWNwUjBpdFE4aWZLc1RaRDVkRWlCYXNhUVFaNVJUZHFwcmo4QVlwYjhFZ1JUa0tKS3BlYVlxTdIBpAFBVV95cUxQOWRRemlLX3ltZmZhN3JkSWJaZDJIbTJVWm5FUFpFQ0YxUEstdEF3UVRNYUFveWt4TGJ5U1lYaFlnRHBnazAzdDdQUG9nSTlscG9hYXRJMlQ1a2htU1RieEwwR29XU2ZsUERCb1lJazk4WDBBdjRMM19CdUtDNVAtX0tIY0liMGxVRkVmZVpJTThEaTNQZlN5aUctSG5zMGw1T1JMdA?oc=5\" target=\"_blank\">Why Trump wants to call artificial intelligence 'Super Intelligence'</a>&nbsp;&nbsp;<font color=\"#6f6f6f\">DW.com</font>","content":"What's with Donald Trump and renaming things? First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Then Lake Ontario became Lake America. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).\nEarlier this month, the US president claimed on his Truth Social platform that the term artificial intelligence is \"inaccurate\" and \"ineloquent.\" He said \"superior,\" \"extreme,\" or \"supreme\" intelligence were better alternatives.\nIn a three-day social media poll, Trump fans chose \"Super Intelligence\" (SI) by about 65% to 35% (for Superior Intelligence), allowing him to announce at the United Nations General Assembly last week that US federal documents would use his new term going forward.\n'AI is not superintelligence'\nThe tech industry has yet to adopt the phrase, however, while academics warn that superintelligence is a future term for when technology can beat humans across the board. They say the current AI models are years away from that milestone.\n\"Most AI is not superintelligence — it's just different intelligence,\" Pedro Domingos, a computer science professor from the University of Washington, told DW. \"AI is doing different things from what humans do, so calling it superintelligence is misleading.\"\nComputer scientists and mathematicians coined the name \"artificial intelligence\" in 1956 at a summer workshop at Dartmouth College in New Hampshire. \"Artificial\" simply meant made by humans, as opposed to natural human intelligence.\nNot all experts agreed with the name. In the book \"Machines Who Think,\" historian Pamela McCorduck cited AI pioneer Arthur Samuel, who said the term \"makes you think there's something kind of phony about this.\"\nDespite this, the name artificial intelligence has stuck for 70 years. Critics say changing it now will not quieten the many fears around AI, including job losses, human obsolescence or machines slipping out of our control.\nRebrand won't quell AI fears\n\"The name change is fostering these kinds of fears: 'Oh, this is superintelligence and it's going to make humans obsolete, turn on us and take our jobs',\" warned Domingos. \"If you want to maximize the backlash against AI, rename it Superior Intelligence.\"\nThose public fears are growing fast. In a Public First poll for Politico earlier this month, about half of respondents in six countries — the United States, Canada, France, Spain, Germany and the United Kingdom — backed a pause in further AI development to reduce the risk that the new tech could destroy humanity.\nA separate CNN/SSRS poll found nearly nine in 10 Americans are more concerned than excited about AI surpassing human intelligence.\nThose concerns have already reached the US Congress. Last week, Vermont's independent Senator Bernie Sanders co-introduced a bill to \"permanently ban the development of artificial superintelligence\" that humans cannot control.\nThe legislation also calls for a pause on advanced AI development until federal testing and oversight are in place.\nA branding gift to help the AI boom?\nTrump's new term could, however, suit the major US AI players, who are keen to play up their advanced models. Those systems already outperform humans on many specialized tasks and until recently were far ahead of China.\nYet both Anthropic, the firm behind the Claude model, and OpenAI, which created ChatGPT, have pushed back plans to go public. Some market watchers blamed the delays on recent scares where AI models hacked into computer systems or ran tasks they were not meant to.ran tasks they were not meant to.\nWith Chinese models closing much of the quality gap with much less computing power, US labs may still appreciate the branding that helps confirm they are still leading the AI race. Global spending on AI is expected to surpass $1 trillion (€880 billion), according to Goldman Sachs research.\n\"The [US] labs have every interest in calling it super, hyper, superior and whatnot intelligence, because it's playing up their capabilities. It's like just marketing,\" said Domingos, the author of the 2015 book \"The Master Algorithm.\"\nSuperintelligence remains a moving target\nWhile the current AI models keep improving and can already run many tasks on their own, the next step that many labs discuss is AI systems that improve themselves. That's called recursive self-improvement or RSI.\nOn that journey, Elon Musk has predicted that AI learning could be automated, with limited human input, by the end of this year or 2027. OpenAI thinks it could take a year longer. But even then, AI systems won't be fully recursive.\nJürgen Schmidhuber, a German computer scientist based in Switzerland, argued in a blog post earlier this month that \"full RSI, however, will require not just self-improving [AI] software but self-improving hardware in the physical world.\"\nIn other words, to reach superintelligence or RSI, tech companies would have to produce chips, humanoid robots and even replace entire factories without human input.\nWhile AI is already speeding up chip design, it cannot yet run the foundry alone. Self-improving machines, with no human input, are likely still decades away.\nBeyond the science of machine learning, politics will likely play a bigger role in whether Super Intelligence sticks. While Trump claimed Chinese President Xi Jinping liked the name, China has yet to show any signs of changing from AI.\nAt a tech summit on Tuesday with key industry leaders, Trump signed an executive order instructing US government bodies and agencies to start using the term SI. While some Big Tech leaders have adopted it, experts say the new term is unlikely to catch on.\n\"Knowing the political orientation of most people in the [AI] field, they're more likely to have the opposite reaction, which is: 'To hell with you. We're going to call it artificial intelligence even more than before',\" Domingos said.\nEdited by: Rob Mudge","image_url":"https://static.dw.com/image/79428047_6.jpg","lang":"en","published_at":"2026-09-30T09:39:17+00:00","fetched_at":"2026-09-30T11:15:05+00:00","status":"read","starred":0,"extract_state":"ok","summary_auto":"First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).","cluster_id":null,"extract_retries":0,"extract_error":null,"contract_version":"news_item.v1","format_contract_version":"news_item_formats.v1","dedup_url":"https://www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","quality_profile":{"profile_version":"extraction_quality.v2","bucket":"high","confidence":0.9,"failure_kind":"none","retryable":false,"retry_after_attempts":0,"reason":"High confidence: full text extraction produced 5915 characters.","operator_guidance":{"severity":"ok","recommended_action":"trust_full_text","next_step":"Use the extracted full text as the primary article source.","operator_label":"Ready","can_retry":false,"can_use_summary":false,"diagnostics_required":false},"content_depth":{"contract_version":"content_depth.v1","category":"full_text","label":"Full text","has_full_text":true,"has_summary":true,"content_length":5915,"summary_length":187,"usable_text_length":5915,"source_field":"content"},"legacy_collapsed":false,"signals":{"extract_state":"ok","extract_error":null,"extract_retries":0,"content_length":5915,"summary_length":187}},"news_item":{"id":93478,"canonical_url":"https://www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","source_url":"https://www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","title":"Why Trump wants to call artificial intelligence 'Super Intelligence' - DW.com","source_name":"DW.com","author":null,"published_at":"2026-09-30T09:39:17+00:00","locale":"en","topic":"ai","tags":[],"rss_summary":"<a href=\"https://news.google.com/rss/articles/CBMipAFBVV95cUxNam1CWWFBS05JcWhER2RGQklEVkN6MXZNLUV1aFp5WG1GRWt5MmNIQVhGZkVNMlVxYVllMUlDRXZmM2FDZG1fNU5jLVozdnd3OGdNQTl6eXhTVFFGNmxVQVE1dGxiMDRMN0Vjd2dvWWNwUjBpdFE4aWZLc1RaRDVkRWlCYXNhUVFaNVJUZHFwcmo4QVlwYjhFZ1JUa0tKS3BlYVlxTdIBpAFBVV95cUxQOWRRemlLX3ltZmZhN3JkSWJaZDJIbTJVWm5FUFpFQ0YxUEstdEF3UVRNYUFveWt4TGJ5U1lYaFlnRHBnazAzdDdQUG9nSTlscG9hYXRJMlQ1a2htU1RieEwwR29XU2ZsUERCb1lJazk4WDBBdjRMM19CdUtDNVAtX0tIY0liMGxVRkVmZVpJTThEaTNQZlN5aUctSG5zMGw1T1JMdA?oc=5\" target=\"_blank\">Why Trump wants to call artificial intelligence 'Super Intelligence'</a>&nbsp;&nbsp;<font color=\"#6f6f6f\">DW.com</font>","full_text":"What's with Donald Trump and renaming things? First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Then Lake Ontario became Lake America. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).\nEarlier this month, the US president claimed on his Truth Social platform that the term artificial intelligence is \"inaccurate\" and \"ineloquent.\" He said \"superior,\" \"extreme,\" or \"supreme\" intelligence were better alternatives.\nIn a three-day social media poll, Trump fans chose \"Super Intelligence\" (SI) by about 65% to 35% (for Superior Intelligence), allowing him to announce at the United Nations General Assembly last week that US federal documents would use his new term going forward.\n'AI is not superintelligence'\nThe tech industry has yet to adopt the phrase, however, while academics warn that superintelligence is a future term for when technology can beat humans across the board. They say the current AI models are years away from that milestone.\n\"Most AI is not superintelligence — it's just different intelligence,\" Pedro Domingos, a computer science professor from the University of Washington, told DW. \"AI is doing different things from what humans do, so calling it superintelligence is misleading.\"\nComputer scientists and mathematicians coined the name \"artificial intelligence\" in 1956 at a summer workshop at Dartmouth College in New Hampshire. \"Artificial\" simply meant made by humans, as opposed to natural human intelligence.\nNot all experts agreed with the name. In the book \"Machines Who Think,\" historian Pamela McCorduck cited AI pioneer Arthur Samuel, who said the term \"makes you think there's something kind of phony about this.\"\nDespite this, the name artificial intelligence has stuck for 70 years. Critics say changing it now will not quieten the many fears around AI, including job losses, human obsolescence or machines slipping out of our control.\nRebrand won't quell AI fears\n\"The name change is fostering these kinds of fears: 'Oh, this is superintelligence and it's going to make humans obsolete, turn on us and take our jobs',\" warned Domingos. \"If you want to maximize the backlash against AI, rename it Superior Intelligence.\"\nThose public fears are growing fast. In a Public First poll for Politico earlier this month, about half of respondents in six countries — the United States, Canada, France, Spain, Germany and the United Kingdom — backed a pause in further AI development to reduce the risk that the new tech could destroy humanity.\nA separate CNN/SSRS poll found nearly nine in 10 Americans are more concerned than excited about AI surpassing human intelligence.\nThose concerns have already reached the US Congress. Last week, Vermont's independent Senator Bernie Sanders co-introduced a bill to \"permanently ban the development of artificial superintelligence\" that humans cannot control.\nThe legislation also calls for a pause on advanced AI development until federal testing and oversight are in place.\nA branding gift to help the AI boom?\nTrump's new term could, however, suit the major US AI players, who are keen to play up their advanced models. Those systems already outperform humans on many specialized tasks and until recently were far ahead of China.\nYet both Anthropic, the firm behind the Claude model, and OpenAI, which created ChatGPT, have pushed back plans to go public. Some market watchers blamed the delays on recent scares where AI models hacked into computer systems or ran tasks they were not meant to.ran tasks they were not meant to.\nWith Chinese models closing much of the quality gap with much less computing power, US labs may still appreciate the branding that helps confirm they are still leading the AI race. Global spending on AI is expected to surpass $1 trillion (€880 billion), according to Goldman Sachs research.\n\"The [US] labs have every interest in calling it super, hyper, superior and whatnot intelligence, because it's playing up their capabilities. It's like just marketing,\" said Domingos, the author of the 2015 book \"The Master Algorithm.\"\nSuperintelligence remains a moving target\nWhile the current AI models keep improving and can already run many tasks on their own, the next step that many labs discuss is AI systems that improve themselves. That's called recursive self-improvement or RSI.\nOn that journey, Elon Musk has predicted that AI learning could be automated, with limited human input, by the end of this year or 2027. OpenAI thinks it could take a year longer. But even then, AI systems won't be fully recursive.\nJürgen Schmidhuber, a German computer scientist based in Switzerland, argued in a blog post earlier this month that \"full RSI, however, will require not just self-improving [AI] software but self-improving hardware in the physical world.\"\nIn other words, to reach superintelligence or RSI, tech companies would have to produce chips, humanoid robots and even replace entire factories without human input.\nWhile AI is already speeding up chip design, it cannot yet run the foundry alone. Self-improving machines, with no human input, are likely still decades away.\nBeyond the science of machine learning, politics will likely play a bigger role in whether Super Intelligence sticks. While Trump claimed Chinese President Xi Jinping liked the name, China has yet to show any signs of changing from AI.\nAt a tech summit on Tuesday with key industry leaders, Trump signed an executive order instructing US government bodies and agencies to start using the term SI. While some Big Tech leaders have adopted it, experts say the new term is unlikely to catch on.\n\"Knowing the political orientation of most people in the [AI] field, they're more likely to have the opposite reaction, which is: 'To hell with you. We're going to call it artificial intelligence even more than before',\" Domingos said.\nEdited by: Rob Mudge","excerpt":"First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).","extraction":{"state":"ok","confidence":0.9,"error":null,"explanation":"High confidence: full text extraction produced 5915 characters.","diagnostics_url":"/api/diagnose?url=https%3A//www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","quality_profile":{"profile_version":"extraction_quality.v2","bucket":"high","confidence":0.9,"failure_kind":"none","retryable":false,"retry_after_attempts":0,"reason":"High confidence: full text extraction produced 5915 characters.","operator_guidance":{"severity":"ok","recommended_action":"trust_full_text","next_step":"Use the extracted full text as the primary article source.","operator_label":"Ready","can_retry":false,"can_use_summary":false,"diagnostics_required":false},"content_depth":{"contract_version":"content_depth.v1","category":"full_text","label":"Full text","has_full_text":true,"has_summary":true,"content_length":5915,"summary_length":187,"usable_text_length":5915,"source_field":"content"},"legacy_collapsed":false,"signals":{"extract_state":"ok","extract_error":null,"extract_retries":0,"content_length":5915,"summary_length":187}}},"display_formats":["compact","card","full","digest_section","json"]},"daily_stack_record":{"title":"Why Trump wants to call artificial intelligence 'Super Intelligence' - DW.com","url":"https://www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","summary":"First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).","source":"DW.com","date":"2026-09-30T09:39:17+00:00","content":"What's with Donald Trump and renaming things? First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Then Lake Ontario became Lake America. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).\nEarlier this month, the US president claimed on his Truth Social platform that the term artificial intelligence is \"inaccurate\" and \"ineloquent.\" He said \"superior,\" \"extreme,\" or \"supreme\" intelligence were better alternatives.\nIn a three-day social media poll, Trump fans chose \"Super Intelligence\" (SI) by about 65% to 35% (for Superior Intelligence), allowing him to announce at the United Nations General Assembly last week that US federal documents would use his new term going forward.\n'AI is not superintelligence'\nThe tech industry has yet to adopt the phrase, however, while academics warn that superintelligence is a future term for when technology can beat humans across the board. They say the current AI models are years away from that milestone.\n\"Most AI is not superintelligence — it's just different intelligence,\" Pedro Domingos, a computer science professor from the University of Washington, told DW. \"AI is doing different things from what humans do, so calling it superintelligence is misleading.\"\nComputer scientists and mathematicians coined the name \"artificial intelligence\" in 1956 at a summer workshop at Dartmouth College in New Hampshire. \"Artificial\" simply meant made by humans, as opposed to natural human intelligence.\nNot all experts agreed with the name. In the book \"Machines Who Think,\" historian Pamela McCorduck cited AI pioneer Arthur Samuel, who said the term \"makes you think there's something kind of phony about this.\"\nDespite this, the name artificial intelligence has stuck for 70 years. Critics say changing it now will not quieten the many fears around AI, including job losses, human obsolescence or machines slipping out of our control.\nRebrand won't quell AI fears\n\"The name change is fostering these kinds of fears: 'Oh, this is superintelligence and it's going to make humans obsolete, turn on us and take our jobs',\" warned Domingos. \"If you want to maximize the backlash against AI, rename it Superior Intelligence.\"\nThose public fears are growing fast. In a Public First poll for Politico earlier this month, about half of respondents in six countries — the United States, Canada, France, Spain, Germany and the United Kingdom — backed a pause in further AI development to reduce the risk that the new tech could destroy humanity.\nA separate CNN/SSRS poll found nearly nine in 10 Americans are more concerned than excited about AI surpassing human intelligence.\nThose concerns have already reached the US Congress. Last week, Vermont's independent Senator Bernie Sanders co-introduced a bill to \"permanently ban the development of artificial superintelligence\" that humans cannot control.\nThe legislation also calls for a pause on advanced AI development until federal testing and oversight are in place.\nA branding gift to help the AI boom?\nTrump's new term could, however, suit the major US AI players, who are keen to play up their advanced models. Those systems already outperform humans on many specialized tasks and until recently were far ahead of China.\nYet both Anthropic, the firm behind the Claude model, and OpenAI, which created ChatGPT, have pushed back plans to go public. Some market watchers blamed the delays on recent scares where AI models hacked into computer systems or ran tasks they were not meant to.ran tasks they were not meant to.\nWith Chinese models closing much of the quality gap with much less computing power, US labs may still appreciate the branding that helps confirm they are still leading the AI race. Global spending on AI is expected to surpass $1 trillion (€880 billion), according to Goldman Sachs research.\n\"The [US] labs have every interest in calling it super, hyper, superior and whatnot intelligence, because it's playing up their capabilities. It's like just marketing,\" said Domingos, the author of the 2015 book \"The Master Algorithm.\"\nSuperintelligence remains a moving target\nWhile the current AI models keep improving and can already run many tasks on their own, the next step that many labs discuss is AI systems that improve themselves. That's called recursive self-improvement or RSI.\nOn that journey, Elon Musk has predicted that AI learning could be automated, with limited human input, by the end of this year or 2027. OpenAI thinks it could take a year longer. But even then, AI systems won't be fully recursive.\nJürgen Schmidhuber, a German computer scientist based in Switzerland, argued in a blog post earlier this month that \"full RSI, however, will require not just self-improving [AI] software but self-improving hardware in the physical world.\"\nIn other words, to reach superintelligence or RSI, tech companies would have to produce chips, humanoid robots and even replace entire factories without human input.\nWhile AI is already speeding up chip design, it cannot yet run the foundry alone. Self-improving machines, with no human input, are likely still decades away.\nBeyond the science of machine learning, politics will likely play a bigger role in whether Super Intelligence sticks. While Trump claimed Chinese President Xi Jinping liked the name, China has yet to show any signs of changing from AI.\nAt a tech summit on Tuesday with key industry leaders, Trump signed an executive order instructing US government bodies and agencies to start using the term SI. While some Big Tech leaders have adopted it, experts say the new term is unlikely to catch on.\n\"Knowing the political orientation of most people in the [AI] field, they're more likely to have the opposite reaction, which is: 'To hell with you. We're going to call it artificial intelligence even more than before',\" Domingos said.\nEdited by: Rob Mudge","confidence":0.9,"diagnostics_url":"/api/diagnose?url=https%3A//www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","quality_bucket":"high","failure_kind":"none","retryable":false,"quality_reason":"High confidence: full text extraction produced 5915 characters.","quality_profile":{"profile_version":"extraction_quality.v2","bucket":"high","confidence":0.9,"failure_kind":"none","retryable":false,"retry_after_attempts":0,"reason":"High confidence: full text extraction produced 5915 characters.","operator_guidance":{"severity":"ok","recommended_action":"trust_full_text","next_step":"Use the extracted full text as the primary article source.","operator_label":"Ready","can_retry":false,"can_use_summary":false,"diagnostics_required":false},"content_depth":{"contract_version":"content_depth.v1","category":"full_text","label":"Full text","has_full_text":true,"has_summary":true,"content_length":5915,"summary_length":187,"usable_text_length":5915,"source_field":"content"},"legacy_collapsed":false,"signals":{"extract_state":"ok","extract_error":null,"extract_retries":0,"content_length":5915,"summary_length":187}},"tags":[]},"fallback_formats":["markdown","json","html"],"actions":{"read":"/item/93478","export_markdown":"/api/items/93478/export?format=markdown","export_json":"/api/items/93478/export?format=json","diagnose":"/api/diagnose?url=https%3A//www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388"},"formats":{"full":{"id":93478,"title":"Why Trump wants to call artificial intelligence 'Super Intelligence' - DW.com","url":"https://www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","source":"DW.com","author":null,"published_at":"2026-09-30T09:39:17+00:00","locale":"en","topic":"ai","tags":[],"excerpt":"First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).","full_text":"What's with Donald Trump and renaming things? First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Then Lake Ontario became Lake America. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).\nEarlier this month, the US president claimed on his Truth Social platform that the term artificial intelligence is \"inaccurate\" and \"ineloquent.\" He said \"superior,\" \"extreme,\" or \"supreme\" intelligence were better alternatives.\nIn a three-day social media poll, Trump fans chose \"Super Intelligence\" (SI) by about 65% to 35% (for Superior Intelligence), allowing him to announce at the United Nations General Assembly last week that US federal documents would use his new term going forward.\n'AI is not superintelligence'\nThe tech industry has yet to adopt the phrase, however, while academics warn that superintelligence is a future term for when technology can beat humans across the board. They say the current AI models are years away from that milestone.\n\"Most AI is not superintelligence — it's just different intelligence,\" Pedro Domingos, a computer science professor from the University of Washington, told DW. \"AI is doing different things from what humans do, so calling it superintelligence is misleading.\"\nComputer scientists and mathematicians coined the name \"artificial intelligence\" in 1956 at a summer workshop at Dartmouth College in New Hampshire. \"Artificial\" simply meant made by humans, as opposed to natural human intelligence.\nNot all experts agreed with the name. In the book \"Machines Who Think,\" historian Pamela McCorduck cited AI pioneer Arthur Samuel, who said the term \"makes you think there's something kind of phony about this.\"\nDespite this, the name artificial intelligence has stuck for 70 years. Critics say changing it now will not quieten the many fears around AI, including job losses, human obsolescence or machines slipping out of our control.\nRebrand won't quell AI fears\n\"The name change is fostering these kinds of fears: 'Oh, this is superintelligence and it's going to make humans obsolete, turn on us and take our jobs',\" warned Domingos. \"If you want to maximize the backlash against AI, rename it Superior Intelligence.\"\nThose public fears are growing fast. In a Public First poll for Politico earlier this month, about half of respondents in six countries — the United States, Canada, France, Spain, Germany and the United Kingdom — backed a pause in further AI development to reduce the risk that the new tech could destroy humanity.\nA separate CNN/SSRS poll found nearly nine in 10 Americans are more concerned than excited about AI surpassing human intelligence.\nThose concerns have already reached the US Congress. Last week, Vermont's independent Senator Bernie Sanders co-introduced a bill to \"permanently ban the development of artificial superintelligence\" that humans cannot control.\nThe legislation also calls for a pause on advanced AI development until federal testing and oversight are in place.\nA branding gift to help the AI boom?\nTrump's new term could, however, suit the major US AI players, who are keen to play up their advanced models. Those systems already outperform humans on many specialized tasks and until recently were far ahead of China.\nYet both Anthropic, the firm behind the Claude model, and OpenAI, which created ChatGPT, have pushed back plans to go public. Some market watchers blamed the delays on recent scares where AI models hacked into computer systems or ran tasks they were not meant to.ran tasks they were not meant to.\nWith Chinese models closing much of the quality gap with much less computing power, US labs may still appreciate the branding that helps confirm they are still leading the AI race. Global spending on AI is expected to surpass $1 trillion (€880 billion), according to Goldman Sachs research.\n\"The [US] labs have every interest in calling it super, hyper, superior and whatnot intelligence, because it's playing up their capabilities. It's like just marketing,\" said Domingos, the author of the 2015 book \"The Master Algorithm.\"\nSuperintelligence remains a moving target\nWhile the current AI models keep improving and can already run many tasks on their own, the next step that many labs discuss is AI systems that improve themselves. That's called recursive self-improvement or RSI.\nOn that journey, Elon Musk has predicted that AI learning could be automated, with limited human input, by the end of this year or 2027. OpenAI thinks it could take a year longer. But even then, AI systems won't be fully recursive.\nJürgen Schmidhuber, a German computer scientist based in Switzerland, argued in a blog post earlier this month that \"full RSI, however, will require not just self-improving [AI] software but self-improving hardware in the physical world.\"\nIn other words, to reach superintelligence or RSI, tech companies would have to produce chips, humanoid robots and even replace entire factories without human input.\nWhile AI is already speeding up chip design, it cannot yet run the foundry alone. Self-improving machines, with no human input, are likely still decades away.\nBeyond the science of machine learning, politics will likely play a bigger role in whether Super Intelligence sticks. While Trump claimed Chinese President Xi Jinping liked the name, China has yet to show any signs of changing from AI.\nAt a tech summit on Tuesday with key industry leaders, Trump signed an executive order instructing US government bodies and agencies to start using the term SI. While some Big Tech leaders have adopted it, experts say the new term is unlikely to catch on.\n\"Knowing the political orientation of most people in the [AI] field, they're more likely to have the opposite reaction, which is: 'To hell with you. We're going to call it artificial intelligence even more than before',\" Domingos said.\nEdited by: Rob Mudge","reading_time_min":5,"extraction":{"state":"ok","confidence":0.9,"error":null,"explanation":"High confidence: full text extraction produced 5915 characters.","diagnostics_url":"/api/diagnose?url=https%3A//www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","quality_profile":{"profile_version":"extraction_quality.v2","bucket":"high","confidence":0.9,"failure_kind":"none","retryable":false,"retry_after_attempts":0,"reason":"High confidence: full text extraction produced 5915 characters.","operator_guidance":{"severity":"ok","recommended_action":"trust_full_text","next_step":"Use the extracted full text as the primary article source.","operator_label":"Ready","can_retry":false,"can_use_summary":false,"diagnostics_required":false},"content_depth":{"contract_version":"content_depth.v1","category":"full_text","label":"Full text","has_full_text":true,"has_summary":true,"content_length":5915,"summary_length":187,"usable_text_length":5915,"source_field":"content"},"legacy_collapsed":false,"signals":{"extract_state":"ok","extract_error":null,"extract_retries":0,"content_length":5915,"summary_length":187}}},"quality_profile":{"profile_version":"extraction_quality.v2","bucket":"high","confidence":0.9,"failure_kind":"none","retryable":false,"retry_after_attempts":0,"reason":"High confidence: full text extraction produced 5915 characters.","operator_guidance":{"severity":"ok","recommended_action":"trust_full_text","next_step":"Use the extracted full text as the primary article source.","operator_label":"Ready","can_retry":false,"can_use_summary":false,"diagnostics_required":false},"content_depth":{"contract_version":"content_depth.v1","category":"full_text","label":"Full text","has_full_text":true,"has_summary":true,"content_length":5915,"summary_length":187,"usable_text_length":5915,"source_field":"content"},"legacy_collapsed":false,"signals":{"extract_state":"ok","extract_error":null,"extract_retries":0,"content_length":5915,"summary_length":187}},"actions":{"read":"/item/93478","export_markdown":"/api/items/93478/export?format=markdown","export_json":"/api/items/93478/export?format=json","diagnose":"/api/diagnose?url=https%3A//www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388"}},"digest":{"id":93478,"title":"Why Trump wants to call artificial intelligence 'Super Intelligence' - DW.com","url":"https://www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","source":"DW.com","topic":"ai","published_at":"2026-09-30T09:39:17+00:00","excerpt":"First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).","quality_bucket":"high","quality_reason":"High confidence: full text extraction produced 5915 characters.","reading_time_min":5,"cluster_id":null},"card":{"display_title":"Why Trump wants to call artificial intelligence 'Super Intelligence' - DW.com","subtitle":"DW.com · 2026-09-30","summary":"First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).","badges":["quality:high"],"links":{"read":"/item/93478","original":"https://www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","diagnose":"/api/diagnose?url=https%3A//www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388"},"quality_warning":null},"export":{"title":"Why Trump wants to call artificial intelligence 'Super Intelligence' - DW.com","url":"https://www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","summary":"First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).","source":"DW.com","date":"2026-09-30T09:39:17+00:00","content":"What's with Donald Trump and renaming things? First, the Gulf of Mexico became the Gulf of America — in US federal documents, if not globally. Then Lake Ontario became Lake America. Now he wants to rebrand the defining technology of our time: artificial intelligence (AI).\nEarlier this month, the US president claimed on his Truth Social platform that the term artificial intelligence is \"inaccurate\" and \"ineloquent.\" He said \"superior,\" \"extreme,\" or \"supreme\" intelligence were better alternatives.\nIn a three-day social media poll, Trump fans chose \"Super Intelligence\" (SI) by about 65% to 35% (for Superior Intelligence), allowing him to announce at the United Nations General Assembly last week that US federal documents would use his new term going forward.\n'AI is not superintelligence'\nThe tech industry has yet to adopt the phrase, however, while academics warn that superintelligence is a future term for when technology can beat humans across the board. They say the current AI models are years away from that milestone.\n\"Most AI is not superintelligence — it's just different intelligence,\" Pedro Domingos, a computer science professor from the University of Washington, told DW. \"AI is doing different things from what humans do, so calling it superintelligence is misleading.\"\nComputer scientists and mathematicians coined the name \"artificial intelligence\" in 1956 at a summer workshop at Dartmouth College in New Hampshire. \"Artificial\" simply meant made by humans, as opposed to natural human intelligence.\nNot all experts agreed with the name. In the book \"Machines Who Think,\" historian Pamela McCorduck cited AI pioneer Arthur Samuel, who said the term \"makes you think there's something kind of phony about this.\"\nDespite this, the name artificial intelligence has stuck for 70 years. Critics say changing it now will not quieten the many fears around AI, including job losses, human obsolescence or machines slipping out of our control.\nRebrand won't quell AI fears\n\"The name change is fostering these kinds of fears: 'Oh, this is superintelligence and it's going to make humans obsolete, turn on us and take our jobs',\" warned Domingos. \"If you want to maximize the backlash against AI, rename it Superior Intelligence.\"\nThose public fears are growing fast. In a Public First poll for Politico earlier this month, about half of respondents in six countries — the United States, Canada, France, Spain, Germany and the United Kingdom — backed a pause in further AI development to reduce the risk that the new tech could destroy humanity.\nA separate CNN/SSRS poll found nearly nine in 10 Americans are more concerned than excited about AI surpassing human intelligence.\nThose concerns have already reached the US Congress. Last week, Vermont's independent Senator Bernie Sanders co-introduced a bill to \"permanently ban the development of artificial superintelligence\" that humans cannot control.\nThe legislation also calls for a pause on advanced AI development until federal testing and oversight are in place.\nA branding gift to help the AI boom?\nTrump's new term could, however, suit the major US AI players, who are keen to play up their advanced models. Those systems already outperform humans on many specialized tasks and until recently were far ahead of China.\nYet both Anthropic, the firm behind the Claude model, and OpenAI, which created ChatGPT, have pushed back plans to go public. Some market watchers blamed the delays on recent scares where AI models hacked into computer systems or ran tasks they were not meant to.ran tasks they were not meant to.\nWith Chinese models closing much of the quality gap with much less computing power, US labs may still appreciate the branding that helps confirm they are still leading the AI race. Global spending on AI is expected to surpass $1 trillion (€880 billion), according to Goldman Sachs research.\n\"The [US] labs have every interest in calling it super, hyper, superior and whatnot intelligence, because it's playing up their capabilities. It's like just marketing,\" said Domingos, the author of the 2015 book \"The Master Algorithm.\"\nSuperintelligence remains a moving target\nWhile the current AI models keep improving and can already run many tasks on their own, the next step that many labs discuss is AI systems that improve themselves. That's called recursive self-improvement or RSI.\nOn that journey, Elon Musk has predicted that AI learning could be automated, with limited human input, by the end of this year or 2027. OpenAI thinks it could take a year longer. But even then, AI systems won't be fully recursive.\nJürgen Schmidhuber, a German computer scientist based in Switzerland, argued in a blog post earlier this month that \"full RSI, however, will require not just self-improving [AI] software but self-improving hardware in the physical world.\"\nIn other words, to reach superintelligence or RSI, tech companies would have to produce chips, humanoid robots and even replace entire factories without human input.\nWhile AI is already speeding up chip design, it cannot yet run the foundry alone. Self-improving machines, with no human input, are likely still decades away.\nBeyond the science of machine learning, politics will likely play a bigger role in whether Super Intelligence sticks. While Trump claimed Chinese President Xi Jinping liked the name, China has yet to show any signs of changing from AI.\nAt a tech summit on Tuesday with key industry leaders, Trump signed an executive order instructing US government bodies and agencies to start using the term SI. While some Big Tech leaders have adopted it, experts say the new term is unlikely to catch on.\n\"Knowing the political orientation of most people in the [AI] field, they're more likely to have the opposite reaction, which is: 'To hell with you. We're going to call it artificial intelligence even more than before',\" Domingos said.\nEdited by: Rob Mudge","confidence":0.9,"diagnostics_url":"/api/diagnose?url=https%3A//www.dw.com/en/is-us-president-donald-trump-right-to-rename-ai-as-super-intelligence/a-79430388","quality_bucket":"high","failure_kind":"none","retryable":false,"quality_reason":"High confidence: full text extraction produced 5915 characters.","quality_profile":{"profile_version":"extraction_quality.v2","bucket":"high","confidence":0.9,"failure_kind":"none","retryable":false,"retry_after_attempts":0,"reason":"High confidence: full text extraction produced 5915 characters.","operator_guidance":{"severity":"ok","recommended_action":"trust_full_text","next_step":"Use the extracted full text as the primary article source.","operator_label":"Ready","can_retry":false,"can_use_summary":false,"diagnostics_required":false},"content_depth":{"contract_version":"content_depth.v1","category":"full_text","label":"Full text","has_full_text":true,"has_summary":true,"content_length":5915,"summary_length":187,"usable_text_length":5915,"source_field":"content"},"legacy_collapsed":false,"signals":{"extract_state":"ok","extract_error":null,"extract_retries":0,"content_length":5915,"summary_length":187}},"tags":[],"format_contract_version":"news_item_formats.v1"}}}