# Closing the Gap Between AI Investment and Financial Return - Harvard Business Review

*Источник: Harvard Business Review*
*Дата: 2026-09-23*
*Язык: en*

**Кратко:** Companies today often use AI to pursue low-value opportunities: adding a new feature that doesn’t truly matter to the customer or giving employees tools that save them time but don’tLarge companies today are abuzz with AI. Leaders have funded pilots, trained their people, upgraded data platforms, and chased the latest models.

Summary.
Companies today often use AI to pursue low-value opportunities: adding a new feature that doesn’t truly matter to the customer or giving employees tools that save them time but don’tLarge companies today are abuzz with AI. Leaders have funded pilots, trained their people, upgraded data platforms, and chased the latest models. But when speaking to CFOs about financial impact, the conversation can turn awkward. Firms have invested eagerly in AI, but the returns have been difficult to quantify.

[Оригинал](https://hbr.org/2026/09/closing-the-gap-between-ai-investment-and-financial-return)