{"id":88634,"topic":"ai","source":"36Kr","title":"大模型正在吃掉搜索广告位，下一代广告该怎么做？人大高瓴、斯坦福把拍卖写进Token生成过程 - 36Kr","url":"https://36kr.com/p/3995386418679937","url_hash":"c5688cee086dfa40856b0fb2172acf3e23b45be0","author":"","summary":"<a href=\"https://news.google.com/rss/articles/CBMiTkFVX3lxTE5mNjNZNEJfM2s2VU9ZMTM5ajlUUHFmNXUyNkdDOFNFTFhMMDhJWG5Vdl9LOHRBZ0lIQ3hHRmRXZ1ozRm9ZdGE1Vlc4VUVhUQ?oc=5\" target=\"_blank\">大模型正在吃掉搜索广告位，下一代广告该怎么做？人大高瓴、斯坦福把拍卖写进Token生成过程</a>&nbsp;&nbsp;<font color=\"#6f6f6f\">36Kr</font>","content":null,"image_url":null,"lang":"zh","published_at":"2026-09-22T11:51:00+00:00","fetched_at":"2026-09-23T08:15:08+00:00","status":"read","starred":0,"extract_state":"failed","summary_auto":null,"cluster_id":null,"extract_retries":2,"extract_error":"trafilatura_none","contract_version":"news_item.v1","format_contract_version":"news_item_formats.v1","dedup_url":"https://36kr.com/p/3995386418679937","quality_profile":{"profile_version":"extraction_quality.v2","bucket":"low","confidence":0.2,"failure_kind":"extractor_empty","retryable":false,"retry_after_attempts":0,"reason":"Low confidence: extractor returned no usable article text.","operator_guidance":{"severity":"warning","recommended_action":"use_summary_with_caveat","next_step":"Use the available summary only with a visible quality caveat.","operator_label":"Use summary with caveat","can_retry":false,"can_use_summary":true,"diagnostics_required":true},"content_depth":{"contract_version":"content_depth.v1","category":"summary_only","label":"Summary only","has_full_text":false,"has_summary":true,"content_length":0,"summary_length":273,"usable_text_length":273,"source_field":"summary"},"legacy_collapsed":false,"signals":{"extract_state":"failed","extract_error":"trafilatura_none","extract_retries":2,"content_length":0,"summary_length":273}},"news_item":{"id":88634,"canonical_url":"https://36kr.com/p/3995386418679937","source_url":"https://36kr.com/p/3995386418679937","title":"大模型正在吃掉搜索广告位，下一代广告该怎么做？人大高瓴、斯坦福把拍卖写进Token生成过程 - 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