# Relevate launches AIMEE AI assistant for MLSs, associations - HousingWire

*Источник: HousingWire*
*Дата: 2026-09-22*
*Язык: en*

**Кратко:** Relevate has introduced AIMEE, an AI-powered member engagement assistant, and an industry-first Model Context Protocol (MCP) server designed to turn Realtor association and MLS subscriber data into actionable intelligence and make that data securely available inside supported AI tools. The Severna Park, Maryland-based association management software provider announced Tuesday that the new capabilities are integrated with Relevate One, its platform built for Realtor associations and MLS organizations.

Relevate has introduced AIMEE, an AI-powered member engagement assistant, and an industry-first Model Context Protocol (MCP) server designed to turn Realtor association and MLS subscriber data into actionable intelligence and make that data securely available inside supported AI tools.
The Severna Park, Maryland-based association management software provider announced Tuesday that the new capabilities are integrated with Relevate One, its platform built for Realtor associations and MLS organizations. AIMEE is available as an add-on and will roll out to existing clients on a phased basis, according to the company announcement.
How AIMEE uses member and subscriber data
Associations and MLSs typically hold years of data across payments, education, events, volunteer roles, leadership positions, RPAC investments, portal engagement and communications. AIMEE consolidates those signals into a “Member Story,” a concise summary of each member’s activity inside Relevate One.
Staff can then use AIMEE’s built-in chat to do things like ask follow-up questions about a member’s engagement history, draft outreach communications that reflect recent activity and interactions, identify members who may be candidates for committees or volunteer leadership and surface education or member services needs.
A companion Member Insights widget brings key risk and opportunity signals to the Relevate One staff dashboard, highlighting members or subscribers who may require attention before staff open an individual record.
“The information associations and MLSs need is often already in their data,” Brittany Ortiz, director of growth at Relevate, said in the announcement. “AIMEE helps bring that information together so staff can see what may be changing, where there may be risk or opportunity, and where their attention can have the greatest impact.”
Member-facing AI support on Relevate One
AIMEE also appears directly in the Relevate One Member Portal through a conversational chat interface. Members and subscribers can use AIMEE to ask questions about their account, get help registering for events or courses and checking out, submit support tickets and get answers related to member-only documents.
Relevate said shifting routine, repetitive questions to an AI agent is intended to reduce support volume for association and MLS staff while giving members faster responses inside the portal they already use.
MCP server connects roster data to external AI tools
Relevate’s new MCP server extends those capabilities beyond Relevate One. Built on the Model Context Protocol open standard, the server lets authorized users securely access permissioned, real-time Relevate data through supported AI platforms — including Claude and ChatGPT — without exporting data or building custom integrations for each tool.
That structure is aimed at organizations that are already experimenting with AI and want to ground responses in accurate, up-to-date member and subscriber information while maintaining access controls and avoiding manual data movement.
“For years, association and MLS staff have ‘felt’ there is a value in their data but struggled to capitalize on that opportunity. Our clients are already leveraging AI across their organizations in other ways,” Mark Richburg, CEO of Relevate, said in the release. “AIMEE makes their Relevate data more actionable inside the platform, while MCP gives them a secure way to use that same data in the AI tools they choose. Together, those capabilities create a new way for associations and MLSs to understand and act on the information they already have.”
Relevate is already expanding AIMEE’s feature set, including a ticketing integration with response sentiment analysis designed to help staff spot interactions trending negative before they escalate. The MCP server is also notable for MLS and association executives evaluating AI strategies. By providing a standardized, permissioned connection between roster systems and tools like ChatGPT, the approach offers a potential blueprint for using proprietary member data in generative AI workflows without relying on manual exports or bespoke integrations.
This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.

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