# The "AI Native" Mirage—Why Pragmatic Wrapping Beats Marketing Washing - ARC Advisory

*Источник: ARC Advisory*
*Дата: 2026-09-11*
*Язык: en*

<a href="https://news.google.com/rss/articles/CBMilgFBVV95cUxQSVNLWVZvdGd5ZVBkc1lyM2hxM3FtdWVFVUY2WTlWcHNXeGJ3WVNILXluVVdYNTNEWXFmQVZueTJQSmRFRy1Tdm82V1ZrX21lZkJoc3VOaUFobnZZbGEwbHRleVV1Y3dKNTgtUzBDV25tTUxLNmEtU19rOXdNOHY3bVV3X3ZRN1JNRC1LNkZoQUlpQ1k2OGc?oc=5" target="_blank">The "AI Native" Mirage—Why Pragmatic Wrapping Beats Marketing Washing</a>&nbsp;&nbsp;<font color="#6f6f6f">ARC Advisory</font>

[Оригинал](https://www.arcweb.com/blog/ai-native-mirage-why-pragmatic-wrapping-beats-marketing-washing)