# AI reshapes agency economics, but their contracts are still scrambling to catch up - Digiday

*Источник: Digiday*
*Дата: 2026-09-10*
*Язык: en*

<a href="https://news.google.com/rss/articles/CBMisgFBVV95cUxNRzJubC1vUC1uRDFKa0FYdzdvZ2NwVEhBOTR0WHJWYkJzTzlkTWdsNExPck9XVEp0NExFdWlSUEstd2JXN3hZTlJWenRUNDUzRWFJQ0pyaWhyV3N6V0czVDlvSm1jRTBMYjRlcFBtQ3pydlZUUjZjdjM2MXRrQnNiVE4xUkZ6WWQ2STF6WF81Tk95Mmk3YXp1RkltQm1ZU0x6RjJEWEhvdUpyQTVDUUgyWm1n?oc=5" target="_blank">AI reshapes agency economics, but their contracts are still scrambling to catch up</a>&nbsp;&nbsp;<font color="#6f6f6f">Digiday</font>

[Оригинал](https://digiday.com/marketing/ai-reshapes-agency-economics-but-their-contracts-are-still-scrambling-to-catch-up/)