{"id":51068,"topic":"ai","source":"Spectrum Bay News 9","title":"AI continues to change the video game industry - Spectrum Bay News 9","url":"https://baynews9.com/fl/tampa/entertainment/2026/07/31/artificial-intelligence-video-games","url_hash":"71e59444cd2fe1b265c1e68042262d00835eefc8","author":"","summary":"<a href=\"https://news.google.com/rss/articles/CBMilAFBVV95cUxOTGxjNHNWTTRRNXd4TEk1aFY4WGxtQnNZMlh5RFJRdUFGd1hpdjlXZkRjck4wRUF2V3NZWUVEVjVER3hXSGVjSXY0ZS1pbkFBaGY5NlFaLUZYMk40ckJsZ0pib0loYVBpVnRCS0VsdGU3cnUyTU9XRGh6Z0FLeXo1aVdUcHBjWjMyRC1lVm9LTlg0NnlC?oc=5\" target=\"_blank\">AI continues to change the video game industry</a>&nbsp;&nbsp;<font color=\"#6f6f6f\">Spectrum Bay News 9</font>","content":"LOS ANGELES — Like many others, the video game industry is undergoing changes with the rise of artificial intelligence.\nA study by Google Cloud and The Harris Poll finds that 90% of game developers have integrated generative AI into their workflows.\nLuis Martinez is a 21-year-old student in UCLA’s Design Media Arts program. He’s the first in his family to graduate high school and go to college. Martinez said he always had an affinity for the arts and wanted to pursue something in the field when he first registered for classes at Los Angeles Community College.\n“I didn’t know what I wanted to study,” Martinez said. “Taking the classes here, I was able to just get the base start of what game development would be.”\nMartinez has embraced using AI to help him with game design. He’s also working as a junior game designer with Studio 5th Corner, and said technology has helped him expand his skill-set and become more efficient.\n“Before, making the settings menu would’ve taken me forever to figure out,” Martinez said. “Now, I was able to do this in less than a day.”\nThe industry has seen some cutbacks in recent weeks. Microsoft’s Xbox division cut 3,200 jobs in early July, as the company says it’s focusing more investments into AI.\n“People are being affected,” said Matt Radford, the founder of 5th Corner and professor at LACC. “I’ve seen graphic designers, I’ve seen illustrators be really affected. I think this is going to happen. New opportunities are arising. I’ve seen it. Look at the job boards, search AI jobs, machine learning jobs, they’re there.”\nCalifornia is a hub for video game studios. There are around 200 studios in LA, and roughly 44,000 jobs in the industry in the state, according to a report by the LA Times.\n“The people that harness it now and become a conductor of AI, they’re the ones that are gonna be unleashing insane potential,” said Joe Rubino, the co-founder of Cinepipe AI, an AI-assisted rendering platform. “The people who are waiting around, unfortunately, I think that they’re going to be left behind.”\nRubino, who’s been in the video game industry for 15 years, said studios will undergo significant changes in the coming months and years.\n“Job cuts are happening as we speak,” he said. “But the speed and efficiency that AI gives you will keep studios investing into the technology.”","image_url":"https://s7d2.scene7.com/is/image/TWCNews/AI_Impact_Gameing_Industry_JAS","lang":"en","published_at":"2026-08-01T00:08:00+00:00","fetched_at":"2026-08-01T03:15:04+00:00","status":"read","starred":0,"extract_state":"ok","summary_auto":"LOS ANGELES — Like many others, the video game industry is undergoing changes with the rise of artificial intelligence. 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He’s the first in his family to graduate high school and go to college. Martinez said he always had an affinity for the arts and wanted to pursue something in the field when he first registered for classes at Los Angeles Community College.\n“I didn’t know what I wanted to study,” Martinez said. “Taking the classes here, I was able to just get the base start of what game development would be.”\nMartinez has embraced using AI to help him with game design. He’s also working as a junior game designer with Studio 5th Corner, and said technology has helped him expand his skill-set and become more efficient.\n“Before, making the settings menu would’ve taken me forever to figure out,” Martinez said. “Now, I was able to do this in less than a day.”\nThe industry has seen some cutbacks in recent weeks. Microsoft’s Xbox division cut 3,200 jobs in early July, as the company says it’s focusing more investments into AI.\n“People are being affected,” said Matt Radford, the founder of 5th Corner and professor at LACC. “I’ve seen graphic designers, I’ve seen illustrators be really affected. I think this is going to happen. New opportunities are arising. I’ve seen it. Look at the job boards, search AI jobs, machine learning jobs, they’re there.”\nCalifornia is a hub for video game studios. There are around 200 studios in LA, and roughly 44,000 jobs in the industry in the state, according to a report by the LA Times.\n“The people that harness it now and become a conductor of AI, they’re the ones that are gonna be unleashing insane potential,” said Joe Rubino, the co-founder of Cinepipe AI, an AI-assisted rendering platform. “The people who are waiting around, unfortunately, I think that they’re going to be left behind.”\nRubino, who’s been in the video game industry for 15 years, said studios will undergo significant changes in the coming months and years.\n“Job cuts are happening as we speak,” he said. “But the speed and efficiency that AI gives you will keep studios investing into the technology.”","excerpt":"LOS ANGELES — Like many others, the video game industry is undergoing changes with the rise of artificial intelligence. 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