# The retail AI playbook is still being written — and people are the hard part - National Retail Federation | NRF

*Источник: National Retail Federation | NRF*
*Дата: 2026-07-28*
*Язык: en*

<a href="https://news.google.com/rss/articles/CBMimwFBVV95cUxPQkVlMTRLUWxraEpYTEdIWmJRdXUtbmZsS29Ud0N3R2h1V2lNRS00QS1BNjdpYkpRVkNNWVFRdkI3MThUOEZ3cTNUSXdXQTItSEo1T0ZHb3JZR2RXanFXT09hSVcwSk5yRmdPVWJLZU1tTXQ0WWs5cnIyV2V4a2xIQUtuTHVfVW9vYXo0bGFvbXgxQUhoVTR1QUVjMA?oc=5" target="_blank">The retail AI playbook is still being written — and people are the hard part</a>&nbsp;&nbsp;<font color="#6f6f6f">National Retail Federation | NRF</font>

[Оригинал](https://nrf.com/blog/the-retail-ai-playbook-is-still-being-written-and-people-are-the-hard-part)