{"id":46979,"topic":"ai","source":"The Guardian","title":"How technology – including AI – is transforming the future of logistics - The Guardian","url":"https://www.theguardian.com/advertiser-content/global-business-resilience/how-technology-including-ai-is-transforming-the-future-of-logistics","url_hash":"c7b4ef7ff148c1970c4bec2f037e4cc5285c2b64","author":"","summary":"How technology – including AI – is transforming the future of logistics The Guardian","content":"Successful logistics businesses are always laser-focused on delivering for their customers – literally and metaphorically. That involves employing the best people, but it also means deploying cutting-edge technology.\nThe right tech innovations can drive efficiencies, detect supply chain bottlenecks, improve planning, optimise operations and speed up fulfilment. 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We’re also investing heavily in demand forecasting – using machine learning to ensure we have enough supply positioned in the right locations to even better meet customer demand.” This is especially useful during peak periods when additional trucks, drivers and operations associates are needed to manage increased volumes.\nVan Putten is also Amazon Freight’s generative AI lead – an area which, she says, “has opened up a whole new world for us.” Now, even non-technical colleagues can create solutions for routine business activities, which can potentially be shared across the entire group.\n“The way product development works has completely changed,” she says. “Previously, you’d have an idea, write a document, socialise it with stakeholders to get signoff and then hand it to the tech team to build. 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