# Why Cognition bought Poke: AI personality is becoming a competitive advantage - TechCrunch

*Источник: TechCrunch*
*Дата: 2026-07-24*
*Язык: en*

<a href="https://news.google.com/rss/articles/CBMisAFBVV95cUxPUzNzQjVhV1EzNldNWWFLaUN3MzlRV3JESDRJQXFZUGJnY1l5T1NreTVOcGtranhMNEx0NXhXMEZGTGJ3SnJjMGtMbG9TRkFpTmhKaWZMY2hFZ2Q4cnpiRHBlOFpic2pzX3JrTjIyb3Z6RG15Q1hlN3pReXRXbFgxbjdFUWIyMHNvMTFOQ2Z3OXc4WHFka0ZYMFNwd1daaHZGNEJ0UjB4TzRsTWgyOUhvQQ?oc=5" target="_blank">Why Cognition bought Poke: AI personality is becoming a competitive advantage</a>&nbsp;&nbsp;<font color="#6f6f6f">TechCrunch</font>

[Оригинал](https://techcrunch.com/2026/07/24/why-cognition-bought-poke-ai-personality-is-becoming-a-competitive-advantage/)