# How Bayer’s head of media is using AI-powered predictive targeting and navigating AI search - Ad Age

*Источник: Ad Age*
*Дата: 2026-07-15*
*Язык: en*

**Кратко:** How to modernize sponsorships and deepen fan engagement, with PepsiCo’s Jonnie Cahill
Jonnie Cahill, CMO of PepsiCo International Foods, on the “scary moments” before the company’s World Cup WhatsApp campaign and how it is innovating while not betraying core brands.

How to modernize sponsorships and deepen fan engagement, with PepsiCo’s Jonnie Cahill
Jonnie Cahill, CMO of PepsiCo International Foods, on the “scary moments” before the company’s World Cup WhatsApp campaign and how it is innovating while not betraying core brands.

[Оригинал](https://adage.com/media/aa-bayer-maria-givens-predictive-targeting-ai-search/)