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Among firms responding so far, 44% report no measurable impact from their AI efforts.\nThat figure should not be interpreted as evidence that AI isn’t working. New technologies often require changes to workflows, training and firm culture before meaningful gains become apparent. Still, it suggests many firms are investing ahead of demonstrated returns.\nAs AI adoption becomes more widespread, the challenge may not be deciding whether to invest but how success should be measured and how AI can deliver measurable improvements in efficiency, service delivery and firm performance.\nFor now, the survey points to a profession in transition. Firms continue to expand AI adoption and increase spending, but many are still working to translate that investment into tangible business outcomes.\nAI is just one of several trends reshaping the profession. 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